First of all…please link on your blog. If you make a project inspired by a pin on Pinterest, take the time to click through to the original source of the pin and link to that source and site their inspiration. Don’t try to pass off ideas you have copied as your own-your readers are on Pinterest too! Far better to share your inspiration and show your take on the project.
Use the proper anchor text. Anchor text refers to the section of text that you highlight when you create your link. This is my anchor text for Linky Party Tips. When creating your anchor text you may be tempted to use “via” or “source” to place your link as many blogs do. I’m asking you not to do that…in the world of SEO (Search Engine Optimization) this is very bad form. It does not give the site you are linking to the proper “Google Juice” it deserves.
The best way to format your anchor text is to describe the link within the anchor text. Here is an example: In this article Melissa of So You Wanna Be A Blogger describes how to make your blog user friendly. Now that is the ideal/best way to do it-I sited the author and site name as well as the title of the article all within the hyperlinked text. If it looks bad to you you can choose to only highlight the link title as an alternative that is still acceptable.
So what if you want to do a a paid or sponsored post? Did you know your links have to have a “no follow” tag per Google’s rules if they were paid? For this you will have to delve into the html of your blog post bot it is very simple. You just add the tag rel+”no follow” after your link. See this tutorial from Google on adding a no follow tag for more information.
So those are the basics of linking properly. Do you have any more linking guidelines to add? Have you been linking properly on your blog?